In today’s highly competitive and ever-changing marketplace, buyers expect more from you as their sales person - information, expertise and professionalism. Buyers demand value in the products and services they are purchasing, as well as in the relationship they have with you.
To sell a product or service you need to effectively:
IBAC’s Professional Selling for Insurance Brokers program prepares you to succeed in all of these areas and more.
Professional Selling is based on validated sales competencies, developed by the Canadian Professional Sales Association in conjunction with Human Resources and Skills Development Canada. It will help you establish yourself as the kind of person any buyer would want as a partner. You will learn how to use consultative selling techniques, and practice them through role-playing, group exercises and business case studies. This will provide you with a step-by-step process to acquiring and retaining customers.
The program is particularly appropriate for Account Managers, CSRs and sales and service staff who communicate with clients or underwriters.
Participation in this program fulfills the education requirements for the Sales Management component of the Canadian Professional Insurance Broker designation (CPIB).
The Professional Selling for Insurance Brokers course will enable you to:
Understanding and Managing Yourself
The Selling Process
Building and Managing Your Business
The Professional Selling for Insurance Brokers program is offered as a three day in-class experience.
Please send an email to the Marketing and Program Coordinator should you wish to learn more about this program.