Today’s insurance industry is becoming increasingly competitive. Brokerages can no longer take profitability growth for granted.
The Best Practices program is designed for principles, partners, management and accounting staff and allows you to perform in an-depth analysis to determine how your brokerage stacks up against the top performing brokerages in North America.
Topics include the fundamental areas of business: sales & marketing, human resource management and financial & operations management. The program gives the ‘how to’ of working smarter and more professionally, so your brokerage can flourish in today’s fast-paced, competitive environment.
Program Outline
Setting the Framework for Change
Assess brokerage options for change
Develop a framework for a strategic plan
Develop an action plan
Develop a plan to involve brokerage staff in the Best Practices process
Sales and Marketing
Develop a “big picture” approach to sales and marketing
Review producer programs and consider options for change
Assess and set goals for carrier relationships
Define and set customer service standards
Human Resources Management
Define roles and responsibilities with job descriptions
Hire and orient new employees
Position brokerage with respect to employment laws and regulations
Develop a training and development plan and human resources manual
Operations and Financial Management
Identify office-operational and financial goals
Develop approaches for effectively dealing with technology issues
Compare income, expense and cash flow management strategies
Develop an operations manual
Action Planning
Planning for succession
Making use of the business plan
Fine-tuning brokerage action plan
Finalizing strategic plan and next steps
Method of Study: five one-day modules held in Toronto, completed over a period of one year.
Registration: Please send an email to the to express your interest in the course.
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